No doubt, the best way to sell your home or property in Australia, is by using a real estate agency. There are several options available, and it is essential you choose the correct method to sell your property quickly. Whether you opt for a open listing, sole agency or exclusive listing, make sure your choice is the correct one.
We explain to you below the various methods available to you.
With an ‘open listing’ you are able to list your property with as many property agents as you wish,receiving maximum exposure of your property. Nowadays, Many agencies have huge databases of both properties for sale and buyers and if a match is found then a sale can follow. Unlike a ‘sole agency’ listing, you are’nt tied to being with one agency for a set amount of time.
To receive more exposure, it is essential to put your property with as many agencies as you can to receive more potential viewings. The only downfall, with an open listing is the lack of attention you will receive from the agency as opposed to a exclusive listing.
It is essential when marketing with several agents that you don’t have more than 2 ‘for sale’ signs from different agents on show. Advertising more than 2 will result in buyers thinking you are desperate to sell or are having problems in selling due to a bad region or being overpriced.
‘Open listings’ are more suitable for mid range properties that are low to mid priced for that neighbourhood. The more exclusive real estate, at the higher end of the market are more suited for ‘sole agency’ listings as they have a more targeted clientele.
Whatever choice you make regarding marketing your real estate make sure it is the correct one. Making the wrong decision will cost you time and money.
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